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Julie Hawke, Mira El Mawla, Caleb Gichuhi, and Helena Puig Larrauri

3/30/2022

 

Responses to Polarization Archetypes on Social Media

Julie Hawke

Julie Hawke

Julie Hawke is a facilitator and process interaction designer who believes learning, networking, dialogue, and relationship healing opportunities can happen in digital spaces. She is the Dialogue and Learning Lead at Build Up, continuing a decade of combined experience and education in thirdparty conflict engagement, global education, and youth development. Julie obtained her MA in Conflict Resolution from the Josef Korbel School of International Studies at the University of Denver and earned a BA studying Anthropology and Peacebuilding at BYU-Hawaii. She currently lives in Kalamazoo, Michigan.

Mira El Mawla

Mira El Mawla

Mira El Mawla is a Program Management Lead at Build Up. Based in Beirut, she brings experience in political and social development, community-based field research, conflict analysis, participatory peacebuilding, and dialogue facilitation. Mirra has a BA in International Relations and in 2014, she obtained a Masters of Science in Political Sociology from the London School of Economics. Since then, she worked with local and international non-profits on equal education and peace innovation programs, and managed the implementation of several development portfolios across Lebanon and Syria with USAID.

Caleb Gichuhi

Caleb Gichuhi

Caleb Gichuhi is a specialist in Information Communication and Technology for Development (ICT4D). He has over 8 years’ experience in applying technology to peacebuilding approaches to address violent conflict in Africa. He has researched and applied various digital tools to address election violence, good governance, violent extremism and conflict mitigation. Caleb has extensive experience working on hate speech, misinformation/disinformation and incitement to violence. He has collaborated with various actors to develop and implement conflict early warning and response systems, digitally map conflict, identify and monitor hate speech online, develop training modules on digital engagement in conflict contexts and monitor elections. He has skills in social media listening, data and network analysis, strategic communications, conflict analysis and community building. Caleb works as a program manager at Build up. He holds a Bsc in Information Technologies and a Master’s in Information Communication and Technology for Development from the University of Manchester.

Helena Puig Laurrari

Helena Puig Laurrari

Helena Puig Laurrari is a governance and peacebuilding professional with over a decade of experience advising and supporting UN agencies, multilateral organizations, and NGOs working in conflict contexts and polarized environments. At Build Up, she focuses on the integration of digital technology and innovation to peace processes and on the analysis of digital conflict drivers. She has written and spoken extensively on this subject matter. Helena holds a BA in Politics, Philosophy, and Economics from Oxford University and a Masters in Public Policy (Economics) from Princeton University. She is a Board Member of Public Sentiment and Digital Peace Now, as well as an Ashoka Fellow.

Abstract

The presentation of online hate signals the structure and intensity of societal divisions, but when these seeds of discord are planted, what constitutes a fertile soil to grow and spread? This presentation examines the composition of online polarization as a conducive environment that can determine the scale and impact of online hate. Analyzing polarized social media environments in the US, Lebanon, and Kenya, we annotate archetypes of polarization and how they function on social media along with the strategies, entry points, and priorities these archetypes illuminate for intervention. Drawing on four years of interventions towards online de-polarization in the U.S. with the Commons Project and in Kenya with the Maskani project, we share outcomes and lessons for digital peacebuilding applicable to polarized online environments across conflict contexts.